Not to be outdone, Figure AI is fighting back with its own major update. CEO Brett Adcock has revealed the Figure 03, a third-generation humanoid that is already roaming the company’s California headquarters.
The new footage shows multiple Figure 03 units navigating office environments autonomously, a critical step towards the “general purpose” dream. Adcock confirmed plans to deploy these robots on actual production lines later this year, moving beyond the “coffee making” demos of 2024-2025.
While Figure’s sales volume (estimated at ~150 units in 2025) pales in comparison to Unitree’s thousands, their focus on high-end commercial integration with partners like BMW suggests a quality-over-quantity strategy. The race is now on to see if American software sophistication can hold its ground against Chinese manufacturing scale.
Source: Figure AI (YouTube)